![]() ![]() The sport is filled with weekend hackers who don't practice enough, or players in the “fair to middling” bracket who can at least find their way around a bag of irons. The company has hit upon the idea that most people who play golf aren't really that good. It's been quite the success for some, which is why Stix wants in on this direct-to-consumer action, but with golf clubs. We also got razor companies like Dollar Shave Club and Harry’s looking to undercut big brands like Gillette with cheaper prices and better-looking handles and accessories, while at same time locking customers into a postal subscription model for blades. ![]() Thanks to the convenience of direct-to-consumer internet sales, we got things like the mattress-in-a-box craze, where a boring mattress was delivered to your door with some funky color trim added to make it hip. ![]() ![]() Well, a while ago, companies realized that rather than pouring loads of cash into reinventing the wheel to try to be innovative, they could take rote products and make them "exciting" by changing how they were sold, adding just a dash of R&D and nice design of their own. "Ohh … what's that?" I don't hear you asking. There's a very boring phrase in the corporate consumer goods world: disruption of mundane products. ![]()
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